ABOUT US
Do you think seaweed can help solve the climate crisis?
Believe it or not, we think it can.
Some of you might squirm at it when it strokes your feet as you take a swim, it can be a little bit stinky if left out in the sun on the sand, but wow we have discovered that it can be turned into a fibre and used for our clothing!
Meet seaweed: the mighty marine plant that could help solve the climate crisis and reduce the environmental harm of the fashion industry.
So why seaweed?
Once we discovered seaweed could be used to make clothing, in 2021 we started a crowdfunder and successfully went on to produce a T-shirt range using SeaCell™, a material that contains seaweed.
In 2022 we partnered with German based Smartfibre who produce SeaCell™. We have now become the first in the UK to spin SeaCell™ to create our own fabric.
While SeaCell™ is not made of 100% seaweed, we feel it is a starting point and helps to create discussion about how we can do things better. We now know that there are innovations happening to create 100% seaweed yarns which when they are ready we hope to introduce into our clothing.
What makes seaweed so great?
• Seaweed can absorb up to 20 times more carbon dioxide than the equivalent land-based forest.
• It needs no land, no chemicals or pesticides or water to grow.
• The byproduct can be used for fertiliser, biofuel and even turned into paper.
• It grows in abundance and at an incredible rate, some kelp species are know to grow up to 50 centimetres a day!
Spinning SeaCell™ with a fully traceable carbon neutral 'Super' Cotton, SeaBlend® is a fabric that is soft, naturally moisture-wicking, antioxidant, and completely free of any plastic.
For a deeper look at the ins and outs of the manufacturing processes invloved in creating SeaBlend® fabric including exactly what SeaCell™ is and a look at entire supply chain, please go to the SeaBlend® website here.
We’ve been busy spreading the word on seaweed…
Join us in creating a better fashion industry
The climate crisis is such a massive opportunity to create a new way of existing. It’s an opportunity to rebuild the fashion industry from the ground up and show people that we can live in harmony with the planet while still buying the things we enjoy.
The future of the planet depends on us choosing clothes made from high-quality natural fabrics. This means that when they come to the end of their lifecycle, they’ll biodegrade easily and won’t contribute any more to the climate crisis.
The future of sustainability can look just like life does today, the only difference is your clothes are made from more sustainable, renewable and natural materials such as seaweed, not plastic.